Fragrances

A smooth unisex fragrance with aromatic freshness, amber, musk, and warm woods. It feels composed and dignified, with a clean opening and a soft oriental dry-down.

A traditional Arabic perfume with a refined oud-and-amber personality, softened by musk and a smooth woody base. It feels noble, warm, and formal without losing wearability.

A special-edition oriental with a noble, traditional feel: warm amber, soft spice, florals, musk, and refined woods. It feels formal and smooth, as though classic Arabian sweetness has been cleaned up and dressed in a more modern presentation.

Asheem is a unisex Ajmal fragrance shaped around oriental warmth, smooth woods. Within the Ethnic Chic line, it reads as a distinct take on Ajmal's blend of Arabian depth and modern polish. It feels rounded and approachable, balancing sweetness, spice, and woods in Ajmal's accessible modern-oriental style.

A smoky, dark, and resinous Rock & Riot fragrance with an ashy woody mood. It feels like cold smoke, charred wood, and lingering amber, dramatic without becoming purely burnt or abrasive.

Ashhab is an Al-Jazeera Perfumes fragrance with a polished oriental profile of woods, musk, amber, florals, and spice. It feels substantial, smooth, and aligned with the house's Middle Eastern luxury style.

A complex floral-woody incense fragrance inspired by the transformation of Emperor Ashoka. It opens green, watery, and slightly sharp with lotus, rose, water hyacinth, fig leaf, and parsley before moving into an ornate heart of osmanthus, cassie, iris, incense, jasmine sambac, fig milk, geranium, and ylang-ylang. The drydown is deep and meditative, with myrrh, fir balsam, sandalwood, cedar, vetiver, leather, vanilla, styrax, and ambergris giving the fragrance a soft but serious spiritual warmth.

Ashore is a luminous solar white floral with pink pepper, turmeric leaf, jasmine sambac, rose, sandalwood, ambergris-like facets, and olibanum. It feels airy, radiant, and quietly meditative.

A smoky rose fragrance where floral brightness is pulled through ash, woods, resin, and warm musks. The rose stays recognizable, but the surrounding smoke and ambered materials make it darker and more atmospheric. It feels romantic in a charred, nocturnal way rather than soft or powdery.

Asia is an Asian Collection fragrance with warm woods, polished amber, and a refined aromatic-floral lift. It feels modern and continent-spanning rather than tied to one single note.

A tea-centered Acqua Originale with citrus and aromatic freshness in a very light polished structure. It feels calm, bright, and especially wearable in warm weather.

Asja gives Fendi a softer but still characterful feminine profile, blending floral richness with warm woods and a polished base. It feels graceful and mature rather than playful or sugary.

A Song For The Rose is a refined rose composition that frames the flower in a smooth elegant luxury structure rather than a loud statement style. It feels polished, romantic, and composed.

Aspen is a classic fresh aromatic masculine with pine, citrus, herbs, and a cool outdoorsy structure. It feels clean, brisk, and old-school in a dependable budget-friendly way.

A newer Aspen branch that keeps the outdoorsy fresh masculine style but gives it a slightly more modern polished tone. It feels easygoing and wearable.

A polished feminine companion to ASQ Intense, built around a smoother floral-amber direction with musky warmth and a refined woody base. It feels elegant and full-bodied, more evening-ready than delicate, with sweet floral softness wrapped around a firm oriental structure.

A bold masculine fragrance with aromatic spice, woods, musk, and amber arranged in a modern Middle Eastern style. It feels clean but powerful, using freshness and spice up front before settling into a confident woody-amber base with more density than a typical blue-style masculine.

A mysterious oriental with warm amber, musk, spice, and woods. It feels smooth and intimate, with more shadow and depth than a straightforward fresh scent.

A warm woody-spiced composition touched by sea air, where myrrh, saffron, spices, woods, and soft leathered nuances create an effect that feels both coastal and exotic. It wears with a breezy ambered glow rather than a dense oriental weight, like warm wind over old stone and cedar chests.

Assima is a Boadicea the Victorious fragrance released in 2023, composed in the brand’s opulent extrait-leaning style with polished aromatics, florals, woods, amber, and musk. It feels luxurious and assertive without reading as casual or minimal, with a long smooth trail and a distinctly high-end presentation.